MinneWebCon

Doc Searls - The Intention Economy

Doc Searls is one of the world's most widely read bloggers, senior editor of Linux Journal, and co-author of The Cluetrain Manifesto, a pioneering work about the web's impact on consumers and organizations. He received the Google-O'Reilly Open Source Award for Best Communicator in 2005.

Searls became a fellow of the Berkman Center for Internet & Society at Harvard University in 2006, where his work focuses on the power of individuals in networked markets, the need for user-centric identity technologies and standards, and the importance of these to the continued freedom and growth of the internet.

Examples of his projects at the Berkman include leading Project VRM and being a partner in the development of the iPhone Public Radio Tuner.